Free PDF , by David Sax
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, by David Sax
Free PDF , by David Sax
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Product details
File Size: 689 KB
Print Length: 338 pages
Publisher: PublicAffairs (May 20, 2014)
Publication Date: May 20, 2014
Language: English
ASIN: B00IHGVS5U
Text-to-Speech:
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Amazon Best Sellers Rank:
#739,425 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Good book, however, I am in the food marketing business so I have a great interest in the "biz". It will give all foodies some nice insight presented in an entertaining format. David really knows his stuff.
Awesome commentary on food trends, not real and products of clever advertising.
Quintessential reading for business people who are trend conscious.
This book contains great insight into what we eat, and why it is popular. Food trends are determined by many factors, and through the author's interesting account, we learn about the background of these trends. David Sax approaches his work with humour and a keen interest in food, and takes the reader on an interesting adventure through different aspects of the food culture and industry.It is a fun and fascinating read, making the reader hunger for more, in many ways.
Fun read, fast and easy, good price. Enlightens you to how fads have their life cycles, and how people will climb aboard the bandwagon.
Great read, but wanted to find some over-arching theory on why some trends take off and others don't and didn't find it.
I am a marketing research professional specializing in food, so it is no surprise that I found the book fascinating. The diversity of material and really good writing make this worth reading. Maybe a tad too long.
Well written. Has not disappointed.
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